Boutiques are small retail shops known for their exceptional sense of style, quality product choices, and excellent personal service. For those reasons, every boutique attracts its own niche clientele who comes for the specific products it offers and stays for the unique atmosphere.
That atmosphere makes boutiques more than just a place to purchase items–they offer a shopping experience their visitors would be hard-pressed to find in larger retailers. Customers visit them regularly knowing they’ll find (and buy) unique items that stand out, while also enjoying great conversation and interaction (and maybe a little champagne?).
Another part of a boutique’s uniqueness is its focus on customer packaging. There are certainly several packaging options that can impress customers and keep them talking (and spending). Let’s explore 5 essential packaging supplies for boutiques, shall we?
Paper Shopping Bags
Shoppers will always need a way to carry their new purchases, but with the controversies surrounding plastic bags, they’re increasingly demanding an eco-friendly alternative. Many have decided to boycott businesses that use plastic and becoming a target can severely affect your business. Our paper retail bags—strong, sustainable, and attractive—are just what classy, eco-friendly boutiques need.
A signature style is one of the most important things a shop can have. With plenty of different colours and styles, we’re sure you’ll find the paper bags that match your brand best. Whether you’re selling clothing or hand-made goods, our bags category has you covered.
You’ll find paper shopping bags for women’s stores, paper merchandise bags for clothing and books, paper hardware bags for nuts and bolts, and paper grocery bags for, well, groceries. Each one of them serves a specific purpose and feel, and finding the right assortment will elevate your brand.
TPC Tip: Keep several sizes of bags on hand, as customers instinctively hate shopping bags that are too big (or small) for their purchases. Multiple bag sizes may feel like a pain for small grocery stores, but they add to the prestige of shopping there.
Custom Tissue Paper
Shoppers visit boutiques for many reasons—chief among them is that they get service they don’t find anywhere else. Part of that service is the exceptional packaging used at the checkout counter. It’s often so good that customers go out of their way to share it with friends and family.
Custom branded tissue paper is just one of the many products that amplifies the experience. Watching their friendly attendant fold and crease printed tissue paper is an elegant show, one that’s rarely seen anymore. Customers can’t help but feel that they’re truly cared for and appreciated, and that their purchases are worth a few layers of beautiful protection.
Visit our custom shop and design your boutique’s very own custom tissue paper.
Custom Labels
Make your boutique packaging truly memorable with custom label rolls. Easy to peel and apply, their strong adhesive backing means they’ll stay put once you place them. They’re a great addition to your paper shopping bags and tissue paper sheets, providing customization at a fraction of the cost.
Shopper love free gifts, and dropping a few printed labels into their bags can bring your brand into their homes and workplaces. People love to talk, and great service can spark conversations that gives your business valuable word of mouth exposure.
Visit our custom shop to create custom labels that are as unique and true as your boutique is.
Crinkle Paper
Nestling your product in a classy wicker basket is always better than simply letting it sit on a shelf. But, it still needs that little bit extra to really attract a customer’s attention.
Adding texture to a gift basket (or any other container), crinkle paper engulfs the product in a sea of beauty. And when it comes to the boutique itself, crinkle paper is great for adding character to product areas, point-of-purchase (POP) displays and checkout counters.
Crinkle paper increases both product appeal and protection. It fills the empty areas of a shopping bag and hides the products within, creating something that’s impossible not to dive your hands into. Available in colours and formats (like forest green, navy blue and even metallics) not usually found in packaging supplies, it truly is one of the most versatile options for boutique packaging.
Apparel Boxes
Custom tissue paper and custom labels are gorgeous and useful, but how do you keep sweaters from turning into jumbled messes inside shopping bags? You place them inside apparel boxes.
Made from thin, flexible board, they’re perfect for not only protecting clothing items, but creating easy and attractive unboxing experiences. Wrap that sweater in boutique packaging choices like custom tissue paper, and you’ll be the talk of the town.
Wardrobe Boxes
These large boxes are perfect for storing non-foldable items like suits, dresses and hand-made goods. Their height and optional hanger bars afford them plenty of room for keeping clothing wrinkle-free and display-ready. When seasonal collections need to be rotated on and off the floor, wardrobe boxes are the ideal solution for keeping them protected in storage, or shipping them offsite as needed.
Bonus: File Storage Boxes
Boutique owners wear many hats and keeping organized is absolutely essential. But many stores have limited space for storing anything that isn’t clothing-related. So, when it comes to paperwork and other records, file storage boxes are a better choice than bulky filing cabinets. Their smaller footprint takes up less space and keeps things mobile in case they need to be moved around or shipped.
Choosing the right packaging options can truly set your boutique apart from your competition. Whether it’s eco-conscious shopping bags, gorgeous printed tissue paper, or something as simple as labels with your logo on them. With everything we have on offer here at The Packaging Company, we know you’ll be able to create the boutique packaging experience your customers are seeking.
