Winemaker enthusiasts everywhere look forward to opening delicious and enticing bottles, decanting the wine into a glass and savoring every last drop of their creations, but before this, when bottling the wine, there is a unique process that can take place and give those bottles a personal touch.
Creating and designing wine labels is something of an art form that can create the finishing touches for bottles of wine intended as a gift to a loved one or to be opened during the most special occasions. Perfecting the wine label creation process is something that can make the experience of wine drinking that much more special, creating a fascination with the design and, by extension, the contents of the bottle. In this guide, we’ll explore the exact steps you can take to personalize your pour.
Packaging Elements for Creating Wine Labels
A critical packaging element for creating wine labels is: the custom label! This packaging element gives you the freedom to customize the wine bottle label design exactly as you want, allowing you to choose the design elements, fonts, graphics and color scheme, the shape and size of the label and more.
Whether you want a large rectangle custom label with a bold design for your sweet and rich Porto wine or a square custom label that features your choice of stock artwork for a sparkling, light champagne, the beauty of custom labels is their range; their pre-designed form can feature rounded corners or sharp corners on a die cut sticker to align with your intended wine label design, so they are anything but limited.
Selecting the Right Design Elements: Layouts
In selecting the right design elements for your custom label you can bring your vision of the perfect wine label to life, and a few factors should be considered, such as incorporating specific information into the layout as a key design element.
The layout refers to the structure of the label’s design and how you strategically place information related to the delicious wine within the bottle on the label; structural elements, including borders and faded background images, horizontally aligned text or elements such as dots to frame capitalized information like the vintage year are all worth considering.
For instance, you might want to incorporate the name of the wine and the year in which you carefully crafted the wine in the center of the label. And this can be perfectly presented and bordered by a bold framing element depending on the design you intend to create. You might, for instance, add a border with two lines or a single, very thin line to match the font or additional design elements.
Choosing Fonts that Reflect the Personality of the Wine
When choosing fonts, you’ll convey a sense of what the bottle contains by opting for typography that reflects the personality of the wine. This can get a little tricky, but you might want to think about the characteristics of the wine and align these with the label you are designing.
A full-bodied red lovingly crafted using non-traditional harvesting methods might call for a modern and fun font to mirror the recently crafted wine within. A rosé crafted with traditional harvesting methods might call for a cursive font with looped, calligraphic styles.
While you think about the font type for your delectable wine, it’s worth remembering that bold and italic typographies can reinforce the look and personality of the bottle’s contents. Your modern and fun font, for instance, may be bold to reflect the rounded mouthfeel of the red wine it packages.
Incorporating Unique Graphics
You’ll want to incorporate unique graphics as you create your wine label because this can draw attention to the label. As you do so, it’s worth thinking about two factors; you may want to ensure they resonate with and reflect emotions that are related to the story behind the wine, including the wine-making process, and you may incorporate the rule of white space into the design of the label.
For example, if you’re trying to evoke a traditional grape harvesting process or an older vintage year, you might opt for a pencil drawing of the vineyard, which might take a faded form in the label’s background.
If you want to focus on a minimalist design related to a modern grape harvesting process, you might place a simple logo and make use of white space – a design technique that works as a visual rhetoric strategy, with the space lacking visual elements and creating simplicity and lightness in the design.
You might, on the other hand, want to grab your recipient’s attention with visually noticeable graphics, such as a photograph or an illustration. For instance, incorporating an ink sketch graphic of a map of the vineyard using specific contrasting colors, such as black and white, can draw attention to the wine and reveal the story of where the wine was created.
Deciding on Color Schemes
Deciding on color schemes provides a way to capture the attention of wine enthusiasts and considering the psychology of packaging and food or beverages can help you make your choice when creating your wine label. It’s with colors, such as red, that you can evoke strong emotions, appeal to desire and fulfil the purpose of creating eye-catching packaging for beverage products.
But there are other ways to choose the best colors for custom packaging such as wine labels, and this can include creating interesting color combinations and blends.
For example, if you choose an enticing red color as the background of your customized sticker or personalized label, you may combine this with white typography, which symbolizes elegance and simplicity, while creating a contrast and leading the eye to the information on the bottle.
How to Elevate Wine Presentation and Make Labels Stand Out
You will want your wine labels and presentation to stand out and make an impact on your recipients, and at The Packaging Company, our professionals have tips that can help you achieve just that. Here are some unique ways to elevate wine presentation and make labels stand out:
- Use minimalism to make an impact: Less can be more and delivers a minimalist concept for your labels; your front label might just have an abstract geometric graphic, quirky lettering that displays the name of the wine, or just one illustration on an entirely blank background that adheres to the ‘less is more’ concept.
- Incorporate a modern label design: Modern designs can be both original and thought-provoking, drawing attention to a label and bottle of wine that is unique in every way. Die-cut labels in various geometric shapes arranged in a patchwork structure, with multiple roll labels carrying unique information, can become innovative product labels to fulfill the modern design.
- Consider typographic labels: Featuring just one visual element, the typography, your label can offer an incomparable level of uniqueness and distinctiveness. Using all lowercase lettering in an extremely simple font or combining this with vertically arranged phrases and allocating other typefaces for each piece of information can help you successfully implement the typographic label concept.
Create a Custom Wine Label with Packaging Options from The Packaging Company
After creating delicious wine as a winemaker enthusiast, nothing can beat sampling the fruits of your labor, and the wine within the bottle deserves a stunning, eye-catching label that will please anyone who receives it. Are you ready to complete the wine bottling process? The right label products can help.
Whether you need die-cut roll labels or custom stickers, The Packaging Company can offer these solutions for your wine labelling needs. Create a custom wine label that stands out. Choose The Packaging Company for your labels and design idea tips!
