Can Packaging Increase Your Sales?
When a customer orders a product online, a certain amount of excitement grows in the following days as they wait for their package to arrive. Having original, unique and quickly recognizable packaging will not only be a draw for your customers but will help create awareness for your brand and ultimately drive revenue for your company. Continue reading below to learn more about how packaging can be used to increase sales for your business.
The Functionality of Your Packaging Materials
When it comes to picking the right shipping materials for your product it is important to keep in mind the size and functionality of your package. It is crucial that your product arrives to the customer in excellent condition, without any signs of damage caused by the shipping process.
When customers receive damaged products it not only causes disappointment and dissatisfaction but negative perception about your business and product. A customer who receives a damaged product is more likely to leave a negative review, less likely to purchase from your company in the future, and almost certainly will not recommend your product to their friends and family. Not to mention your companies lost revenue as a result of refunding or replacing the damaged product(s).
To ensure products arrive safely to customers you can use any type of void fill or paddings such as bubble wrap, air pillows, kraft paper, recycled paper, and even customized cardboard inserts designed to fit and hold your specific products.
In addition to ensuring the safety of your product, it is more important than ever to consider the type of materials you are using to pack. Many consumers today are conscious about their buying habits, and according to an e-commerce study conducted in 2019 62% of consumers are more likely to purchase from a brand that uses sustainable or biodegradable packaging solutions.
Additionally, you should ensure that your packaging is easy to open and appropriately sized for your product(s). According to the same study, a reported 80% of consumers have admitted to being bothered by oversized and unnecessary packaging.
A Unique Unboxing Experience Translates to Brand Recognition
Companies, undoubtedly spend a large amount of money when it comes to developing and marketing their products. However, when it comes to shipping their products, they often look for the cheapest and most convenient method to get the customer their order.
As we now know, proper packaging is crucial for the safe arrival of your products so why not transform this pesky expense into another incredible marketing opportunity for your business. It is a simple and effective way to create a deeper connection with your customers and provide them with an unforgettable unboxing experience.
Having an original and unique unboxing experience for your customers has more benefits for your business than you may realize. By using your corporate colors, fonts, images, and logos in your packaging, you instantly increase brand awareness and recognition. Furthermore, over the past few years, social media has become one of the largest ways for businesses to effectively advertise and communicate with their customers.
There have been a notable influx of social media bloggers and influencers in particular. These are people who simply open your package in the eyes of the public and talk about their first impressions and overall satisfaction with your product(s). While many of these influencers with large followings will be paid for their endorsements, many regular customers are also participating in similar practices.
This often translates into your product receiving free advertising and publicity (videos, pictures, blogs, and other content) simply by investing in higher quality, custom packaging solutions.
Different Customizable Components of Your Packaging
Now that we have talked about all the different ways that packaging can impact your customer’s perception and drive revenue for your company, we can talk about the customizable aspects of your packaging.
Custom Cardboard Boxes
Custom corrugated boxes come in three different unique styles that can be used for an array of products. Our styles include a traditional box, the front lock mailer, and an easy-fold mailer, each coming in a variety of different sizes. Depending on your budget and the type of unboxing experience you are looking to create for your customer, you can get branded boxes with your logo, any design you can imagine, or you can simply get a colored box to match your brand colors. Get custom boxes for your company to instantly create brand recognition and awareness.
Custom mailers are the perfect solution for shipping softer, less delicate items such as clothing, fabrics, and more. They are lightweight, high-strength, and are often a cheaper shipping solution. However, you can still take advantage of customizing your mailers to make your shipment stand out. You can add custom artwork, text, images, and even select different base colors to match your brand. If you are not interested in completely customizing your mailers, take a look at our assortment of glamour mailers that are sure to wow your customers.
The exterior of the box is important for brand awareness, however, to create a completely unique unboxing experience it is important to also consider the interior layout of your product(s). Custom tissue is a common way to wrap and present the products inside your box. It is yet another great tool to get your specific company colors, logos, or other images to carry through and create a unique, themed unboxing experience for your customers.
When you get a box on your doorstep from Amazon, you can instantly tell where it is from with a quick glance thanks to their unique and customized Amazon packing tape. Custom packing tape is the perfect way to complete your package, and keep it secure for shipping. Our reinforced, water-activated custom tape is tamper-evident and completely weather resistant, suitable for any season in North America. Add custom text, colors, and logos to tie your theme together.
Custom Labels/ Stickers
When considering the interior layout and customization of your unboxing experience, it can be beneficial to go the extra mile for your customers. This can include items such as information about your product, detailed instructions about the use/care of your product, promotional materials such as discount and referral codes, and even custom stickers. This works in favor of your company in two ways, a free unexpected gift such as a sticker makes your customer feel more appreciated, and additionally, it is another minimal cost marketing tool that can help generate future referrals and business.
High-Quality, Custom Packaging Can Lead To An Increase in Revenue
To wrap it all up, when you are packaging your products to be shipped to your customer, keep in mind that you are building brand recognition and creating a buzz for your company by using high-quality customized materials. Well thought out designs and premium packaging materials give customers an instant perception of high-quality products. If you do not want to take our word for it, take it from statistics. According to the same 2019 study, 45% of consumers said that gift-like packaging translates into the brand feeling more upscale. Between brand recognition, free publicity, and word of mouth, your company is sure to be talked about which translates to more awareness and potential conversions for your business!
Looking To Level Up Your Companies Packaging Game?
If you want to take advantage of turning your shipping expenses into brand recognizable marketing materials for your company, come visit The Packaging Company. We offer a wide assortment of first-rate customizable packaging that is sure to wow your customers. Visit our online custom packaging shop today and do not hesitate to reach out to our packaging experts if you have any questions.