Iconic Packaging: Johnnie Walker

Iconic Packaging: Johnnie Walker

So many things can make packaging successful: colour, design, shape, function, brand history (the list can go on!). One of them makes for something interesting, two makes for something memorable—but all of them together at once? That makes for iconic packaging. And...
Iconic Packaging: M&M’s

Iconic Packaging: M&M’s

When you’ve been around for as long as M&M’s have, you’re bound to have some great stories to tell. And if you’re as smart as the M&M’s brand is, you’ll work those stories into your packaging. We’ve covered plenty of brands and their packaging in our iconic...
3 Savoury Examples of Cheese Packaging

3 Savoury Examples of Cheese Packaging

One of the neatest things about packaging design is that you’re essentially working with an empty canvas. No matter what product it’s meant for, you get the chance to dictate its looks, its feel and even how it functions. That’s why we’re such fans of food packaging,...
Iconic Packaging: Baileys

Iconic Packaging: Baileys

A great test of a business’s branding is how well it holds up when used across packaging, advertisements and more. If it’s done right (or rather, done well), it creates a wide-reaching look that’s memorable and, unsurprisingly, iconic. Baileys, creator of Baileys...