It’s enormously interesting, enlightening and even fun to look back at the history of something. When it comes to looking at a long-running business, you can trace its progress (and the development of its brand) through its packaging. Colours, fonts, design choices and more add up to a look and feel all its own, one that stands out among the rest of its competition. We like to call that iconic packaging, and we’d like to share one of our favourites with you.
The debut of the Starbucks holiday cup. Available in 4 jewel-tone colours with hand-drawn holly and swirls sprinkled with coffee beans. To say they’re a hit is a complete understatement.
A rich background of burgundy with swirling white snowflakes gave this year’s cup a sharp, warm look.
Covered in drawings of snowflakes and winter-related items, this year’s cup marked the first appearance of the candy-apple red that would make Starbucks holiday cups so famous.
Christened “Coffeetown,” these cups were covered in coffee and tea pots, accompanying the debut of the Gingerbread Latte.
Decorated to look like a gift itself, this cup was covered in green and red ribbons with a smattering of old-fashioned stamps. Starbucks Cards were also introduced this year.
White line drawings of stars, candles and birds wrapped around 2002’s version of the holiday cup.
Similar in restraint to 1998’s sharp look, this year’s cup featured dancing shadows with white stars and snowflakes.
A bright, shining ribbon adorned the Starbucks logo this year, giving the look of a Christmas wreath surrounded by falling snow.
As part of their holiday campaign, “It only happens once a year” reminded customers to get their fill of this year’s simple, sharp-looking cup.
Carolers and holiday lovers gather in silhouettes along the bottom of this year’s cup.
This is the holiday cup’s 10th anniversary. This year’s theme, “Pass the Cheer,” depicted a holiday gift being shared among people.
A knitted pattern lends a warm, cozy feel to this year’s cup, while reindeer and a white dove play in the snow.
Joy. Hope. Love. Light. Peace. These were the words of the season, written on ornaments and wrapped around the holiday cup.
Described as having a modern vibe, this year’s cup depicted holiday revelers catching snowflakes and enjoying the season outdoors.
Using Starbucks Cup Magic (an augmented reality app), scenes of carolers singing, ice skaters dancing and a boy riding a sled with his dog came to life on this year’s holiday cup.
This year’s winking snowman became one of the most popular iterations of the holiday cup.
Adding gold to its colour palette, 2013’s cup created a rich, exclusive look for Starbucks customers.
Using the theme “Let there be bright,” this cup used bold colours and brushstroke designs.
The most minimal design so far, this holiday cup simply featured the Starbucks logo on a two-toned field. This was also the cup that provoked the ire of some holiday traditionalists who claimed it didn’t celebrate the holidays clearly enough.
This year’s holiday cups were created by Starbucks customers. Keeping a consistent look of white designs overtop the red background, there were 13 designs from 6 countries in total.
The very first white holiday cup debuts, with splashes of Christmas red and Starbucks green.
Now that’s iconic packaging.
So, what packaging do you think is worthy of iconic status? Tag us on social media or comment below and let us know!
Image Source: Starbucks