Is Your E-Commerce Business Ready for 2021?
With 2020 finally coming to an end, it is clear that this year has been like no other, especially for the e-commerce world. The COVID-19 pandemic has been the major contributor in causing a drastic shift in retail, leading to an unprecedented boost in growth that is set to last as consumer habits have moved online. Now, with 2021 around the corner, we will be looking at what businesses in e-commerce should prepare for so that they are ready for the successful year they deserve.
COVID-19 Will Continue to Affect Sales
Even with planned vaccination rollouts planned for administration across the world by the end of 2021, it is highly likely that public health measures will remain in place until cases have ceased. For much of the public, this will continue to mean staying at home where possible and reducing time spent in public places such as retail stores.
This is a double-edged sword for many businesses. While this suggests e-commerce sales are set to accelerate even further after a record-breaking year, it also sets up some challenges for businesses of all sizes. For example, it is likely many more brick-and-mortar retailers and sellers will join or fully transition into the digital marketplace, making the market even more competitive and customer satisfaction a priority for all.
Meanwhile, businesses who do succeed against their competitors will be under new pressure to maintain momentum and manage sales growth effectively. As a crucial part of an e-commercial operation, having a robust and reliable packaging and distribution system is a must-have for all businesses looking to keep their customers happy.
If your business has not already started, we strongly recommend partnering with a reliable packaging supplier who can help ensure your business is able to handle fluctuations in sales.
Sustainability Will Become an Even More Important Issue
Though we might be nearing the end of a serious pandemic, a more long-term issue will continue to affect us all: the environment. With further evidence of environmental damage occurring across the globe, we are witnessing changes in public shopping habits and a new approach to the way we view retail.
COVID-19 has already given us a preview of this as many turned to supporting local businesses over globalized stores overseas during lockdown periods. In 2021, e-commerce businesses should expect to see more focus on offering products made with the environment and the local community in mind. Many have already included product sustainability in their marketing strategies.
To get ahead of their rivals, businesses can benefit from making their business more environmentally responsible, especially if they are targeted towards younger or more eco-conscious audiences. A major part of becoming an environmentally friendly business is switching to sustainable packaging. This might include partnering with a recognized sustainable packaging supplier such as The Packaging Company who offers recyclable packaging choices that are affordable.
Advance Your E-Commerce Business in 2021 with The Packaging Company
If you own or manage an e-commerce business and are looking to start 2021 the right way with sustainable and reliable packaging, consider purchasing from The Packaging Company. Our extensive catalog is available to businesses of any industry across North America and we pride ourselves on providing quality packaging materials that help support the environment.
Browse our catalog today to discover more!