Making a positive first impression is an important part of building a loyal customer base and motivating your customers to return to your business for more. You should view every order to ship as an opportunity to put a smile on your customer’s face, and there’s no better way to do this than to use packaging inserts!
Packaging inserts are small cards placed inside the order that allow you to write a small message to your customers. Using these inserts is a great way to build a loyal fanbase!
To help you do this, we’ve created this guide to successfully using packaging inserts and how you can do this with The Packaging Company’s help. To find out more, keep reading!
Things That Need To Be Included In Packaging Inserts
Packaging inserts are a must-have for all your orders. Not only is this an opportunity to express gratitude to your customers, but this is also a chance for you to market some other aspects of your brand or provide your social media handles.
In your packaging insert, you should also include your company logo and a short message to personalize your package. For example, you can begin your insert by thanking customers for their orders. You can then go on to include information about upcoming deals or discounts they can find on your website.
The Benefits Of Using Packaging Inserts
There is a large list of benefits to using packaging inserts that span well beyond building a loyal customer base. Benefits include:
- They’re cost-effective
- You can include targeted advertisements on inserts
- They elevate the unboxing experience
- They allow you to include sponsorships or endorsements
- They’re an opportunity to establish brand identity
What Are Some Examples Of How I Can Use Packaging Inserts?
One of the key benefits of using packaging inserts is that business owners like you can use them in so many different ways. You’re not boxed in when it comes to using packaging inserts, so feel free to get creative. Below, we’ve included some of the ways you can use packaging inserts to elevate customer experience:
Inserts Offer A Opportunity To Give Product Discounts
When creating a packaging insert, consider including a product discount as a reward for ordering from your site. By inserting an offer, this incentivizes customer loyalty and leaves your customers hungry for more! This is especially beneficial if the customer has placed an order with your company for the first time, meaning you can establish loyalty from the start and set a good example for new customers!
You Can Even Attach A Free Sample/Gift To The Packaging Insert!
A packaging insert is also a chance for customers to try some samples of your new products! This is especially beneficial for customers in the cosmetics and consumable industries, as customers can get a feel for the new products you’ve got in store, building excitement around new products. If a customer likes what they see from your free sample or product, chances are, they’ll race to your online store to buy the full product!
You Can Attach Any Message You Like That Will Gain More Customers
Acknowledging your customer’s loyalty is an important part of a packaging insert. Everyone likes to feel acknowledged, so consider taking the time to include a short thank you note in your insert. You can also include product recommendations in this insert, showing your customers that you have a vested interest in their satisfaction.
For All Things Packaging Supplies, Contact The Packaging Company Today!
Looking for a one-stop shop for all your packaging supplies? Contact The Packaging Company now! We offer our customers in Canada and the U.S. high-quality packaging supplies with excellent customer service. We supply everything from custom mailers to custom stickers, so you can personalize and start building brand loyalty. Order online today!