You know how important packaging is to your success—especially corrugated boxes. No matter how great, cool and useful your products are, without the right boxes, they aren’t going anywhere. But, have you thought about using custom packaging boxes? Their customizable options provide plenty of advantages over stock packaging, and they might be just what your business needs to level up.
So, why are custom packaging boxes so important?
You’ll stand out more.
Most customer orders are shipped in plain kraft-coloured corrugated boxes, meaning they all look alike when they’re out in the world. For online stores like yours, packaging is one of the few ways you get to connect with customers, so that box needs to stand out. But, if your packaging is plain and looks like everyone else’s, how are you going to do that?
Custom packaging boxes are an opportunity to show off your brand’s personality. It can be something as simple as printing your logo on the box or flooding it with one of your brand colours. Whatever you choose, it instantly makes your shipments look unique and sets them apart from the sea of kraft.
You’ll protect products better.
One of the limitations of stock boxes is that they’re offered in a set of pre-defined sizes. This, of course, is by design. Over time, as certain box sizes become the most widely adopted and used by businesses, packaging manufacturers concentrate on creating just those sizes.
But those standard sizes don’t necessarily fit your unique products, and using the closest box size can require lots of void fill (or you risk damage as things move around).
Custom packaging boxes, on the other hand, let you choose dimensions that are better for your products. The right box size avoids the problems of too large (or too small) boxes—no more items sliding around or getting squeezed during delivery!
You’ll be more eco-conscious.
Having right-sized custom packaging boxes has another benefit: they reduce packaging waste. Since there’s literally less of a box, it takes less material to manufacture it, and needs less void fill inside it. And, as they’re simply corrugated boxes with printing on them, customers can place the box in the recycling bin once they’re done with it.
You’ll save money.
By now you can likely see how using custom packaging boxes in the right sizes will save you money. You’ll spend less on void fill materials—or rather, stock versions of void fill materials. You can invest in custom tissue paper and create unforgettable unboxing experiences (totally worth it, we promise). You’ll also help avoid the costs of potentially damaged shipments, thanks to using boxes that don’t crush your products or allow them to move.
Even your shipping costs can be cheaper. Dimensional weight shipping operates on logic that basically says a box of a certain size should be a certain weight. Both the size and weight of your shipment are evaluated, and then you’re charged for whichever is greater: its dimensional weight or its actual weight.
As you can see, switching to the right custom packaging boxes can do your business a world of good.
Design your Custom Packaging Boxes with The Packaging Company
We’ve got the tools to let you design custom boxes online. Choose a box style to match your packaging preferences, select the size that fits your products best, then deck it out rich, vibrant colours (both outside and inside!). Your customer orders are going to look so good.
And if you’re interested in custom packaging boxes covered in your logos, graphics and colour choices, be sure to get in touch with us. Let’s see what we can create together!
