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  • Iconic Packaging: Pringles

    Iconic Packaging: Pringles

    Who doesn’t love eating potato chips? They’re crunchy and salty and delicious and good luck trying to stop yourself from eating an entire bag in one sitting. But they’re also greasy and messy and can easily get smashed up while travelling around in a foil bag. Proctor & Gamble wanted to change that, by bringing a line of chips t...

  • Stretch vs Shrink Wrap: What’s the Difference?

    Stretch vs Shrink Wrap: What’s the Difference?

    When you’re looking to protect pallets and grouped shipments, your first thought’s likely: I should use stretch wrap. Then you have a second thought: maybe I should use shrink wrap instead. And then comes a third thought: what’s the difference between the two? I’m so confused, I think I should go get a coffee. Or maybe (probably),...