Iconic Packaging: Johnnie Walker

Iconic Packaging: Johnnie Walker

So many things can make packaging successful: colour, design, shape, function, brand history (the list can go on!). One of them makes for something interesting, two makes for something memorable—but all of them together at once? That makes for iconic packaging. And...
5 Important Packaging Trends for 2020

5 Important Packaging Trends for 2020

It seems like “trend” is often viewed as a bad word. It implies a fad that won’t stick around or cause any positive change. But one of the good things about the packaging industry is that it’s always trying to improve itself. That admirable goal ends up creating new...
Iconic Packaging: M&M’s

Iconic Packaging: M&M’s

When you’ve been around for as long as M&M’s have, you’re bound to have some great stories to tell. And if you’re as smart as the M&M’s brand is, you’ll work those stories into your packaging. We’ve covered plenty of brands and their packaging in our iconic...