The Psychology of Packaging

The Psychology of Packaging

The Psychology of Packaging: How Design Influences Consumer Perception and Purchase Decisions Product boxes aren’t just containers that protect your product – they have a powerful influence on your customers. After all, when shopping for shampoo, the brand...
Packaging and Brand Identity

Packaging and Brand Identity

Packaging and Brand Identity:  Unleashing the Power of Visual Storytelling Advertising and marketing means nothing if you don’t have a strong brand identity. 88% of consumers in a recent survey stated that they value authenticity when supporting a brand....
A Guide To Custom Packaging Tape

A Guide To Custom Packaging Tape

Packaging tape is an essential part of any shipping strategy. It allows you to take protective and preventive action for your packages and boxes. However, when you opt for custom packaging, it provides many more benefits for your shipping strategy. The Canadian custom...