Custom packaging can help reflect your branding and create a more personalized shopping experience for your e-commerce customers. Tissue paper is essential in your packaging processes – so why not make it more appealing?
Keep reading as we explore why custom tissue paper is an excellent packaging solution and the various elements of tissue paper that you can customize.
The Packaging Company is your first choice for packaging supplies and custom packaging solutions. Check out the packaging options we offer and upgrade your unboxing experience.
Why Do You Need To Use Tissue Paper?
Before we explore your custom options for tissue paper, it’s essential to understand why you might use it. Here are some of the reasons why tissue paper is critical to your packaging and shipping strategy:
- Preventing damage – dust, dirt, and scratches can completely ruin your customers’ shopping experiences. They can become damaged when you don’t use tissue paper or alternative solutions to protect your products. Damaged products lead to poor reviews and negative consequences for your business.
- Aesthetics – opening a large empty box with a product inside can give off a ‘cheap’ or careless impression of your brand. On the other hand, if your customers open a box to find excellent care was taken in packaging it, it can improve their shopping experience and impression of your brand.
- Sustainable – tissue paper is more sustainable than some alternatives. For instance, plastic bubble wrap or shrink wrap is more challenging to recycle, meaning your packaging would have a higher carbon footprint. By choosing tissue paper, you’re making a more sustainable choice and lowering your company’s carbon footprint.
From practical reasons to creating a solid impression of your brand, there are many reasons to use tissue paper in your packaging strategy.
What Are Your Options For Custom Tissue Paper?
How can you customize your tissue paper, and what can you gain from customizing these elements? Let’s discuss in more depth.
Here are some of the options you have regarding custom tissue paper:
- Brand logo – you can incorporate your brand logo onto your custom tissue paper. Dyes are used to ensure your logo is the first thing your customer sees when they open their package. Not only will this create the impression of high quality, but it can aid in customer loyalty. Incorporating your logo increases the likelihood of your customers remembering your brand next time they shop online.
- Color – you can choose any color to customize your tissue paper. If you’re going for an earthy or rustic branding choice, you might choose black or brown tissue. Or, if your brand is tailored towards women, you might choose a softer color like pink, purple, or pastel. By changing the color of your tissue paper, you can enhance your branding and communicate what your brand is all about.
- Patterns – you can incorporate certain patterns into your custom tissue paper to create more fun packaging. You can have colorful swirls, leaf patterns, or animals in your design. This option lets you make your packages more interesting and ensure your brand stands out from competitors.
As you can see, custom packaging isn’t just an aesthetic enhancement. It can help you to curate your branding and make a stronger impression on your customers.
Alternatives To Custom Tissue Paper
If you’re considering custom options but feel that tissue paper isn’t the right choice, there are plenty of alternatives you can try. Here are some of the best alternatives to custom tissue paper:
- Fabric gift bags – if you are a luxury brand, fabric gift bags can communicate this to your customers while keeping your products clean, dust-free, and protected.
- Kraft paper – if you need a heavy-duty packaging solution to hold your products in place during transit, you might consider kraft wrapping paper instead.
Custom Packaging Supplies From The Packaging Company
Custom tissue paper is an attractive choice if you’re looking to upgrade your packaging and improve ROI on your packaging investments. It allows you to upgrade the shopper experience while creating a stronger brand impression – improving the likelihood of returning customers.
The Packaging Company should be your top choice if you require custom packaging supplies and solutions. We have a wealth of knowledge and industry experience to bring you tailored packaging solutions. Design your custom tissue and order online today!
